Usherette Trays | Custom branded, premium sampling trays


Proudly supplying Wagamama across the globe with bespoke usherette trays for 8 years

branded sampling trays


Every year, Wagamama plans a series of experiential activations to promote their seasonal menu release. The restaurant chain constantly requires a functional way to engage and connect with potential customers. This needs to be done in the most convenient way possible to create an exceptional brand experience. Initially opting for our classic customised tray option, the chain has since upgraded to our best-selling ergonomic tray with a custom insert. We designed this custom insert with the intention to place the menu at the centre of attention while ensuring it functions as storage for serviettes and chopsticks, too. This tray proved to be a real game-changer for their promo team and the ideal way to get the public to experience the Wagamama brand first-hand. After a premium look and feel, we branded the trays with a custom cut vinyl logo to maximise the visual impact and bring the brand to life. An ever-changing consumer environment requires a solution that is both robust and versatile.

“Joseph and his team are our go-to when planning activations in the UK and some of our international regions. Their custom usherette trays are both premium quality and function as the perfect way for our brand ambassadors to connect with our audience and achieve maximum impact. Projects are always approached with enthusiasm, attention to detail and delivered on-time. I can’t recommend the team at Usherette Tray more highly”


Helen Hyland (Brand Manager, Wagamama)

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